THIS IS SCANDI THREADS
Scandi Threads embodies an individual expression, minimalist design and environmental awareness.
The brand is about simplicity and being authentic while also reflecting the beauty of the Scandinavian landscape.
Jesper Gustafsson is the founder of Scandi Threads. Here's why he created his own brand.
I started Scandi Threads because I wanted to build a brand that reflects who I am – simple, conscious, and bold in expression.
Inspired by Scandinavian minimalism, I envisioned clothing that blends clean design with a strong identity.
To me, fashion isn’t about trends – it’s about telling your story with freedom and confidence.
I also care deeply about sustainability. Scandi Threads was born from a desire to do better – ethically made pieces that last and don’t harm the planet.
This brand is my way of showing that you can express yourself without excess. Just timeless silhouettes, quality materials, and a clear voice.
BRAND ATTRIBUTES
The three pillars of the Scandi Threads fashion vision
Freedom
Scandi Threads is defined by freedom, encouraging self-expression inclusivity through unisex designs
Sustainability
Sustainability is at the core with to eco-friendly materials and practices that respect the environment
minimalism
The brand is guided by minimalism by creating timeless and versatile pieces that prioritize simplicity and quiet elegance
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